Bedroom Athletics was catapulted into the limelight by its now-iconic design. It's been imitated and reproduced, but never with the original attention to form and fit. We spent time developing the Marilyn slipper boot so that it would wear beautifully and stay comfy for ages. The Marilyn was the only desirable choice in the slipper department. It reinvented the slipper as something that stylish young people would want to wear - and be seen in. It fit into a long-empty niche and made our business overnight.