Escentric Molecules was launched in 2006 as a challenge. Swedish born Geza Schoen a perfumer with a long track record in the fragrance industry, wanted to change the way fragrance is made and marketed today. He was keen to de-mystify the whole process, so he created Escentric 01 and Molecule 01. Escentric 01 used Iso E Super – the common base note found in most fragrences on the market - in an unprecedented concentration (65%) together with other ingredients. Molecule 01 is made from 100%. To help him Geza Schoen worked with This Company and Me Company, both based in London. They have gone on to achieve critical acclaim and have worked on bringing out new fragrances after the roaring success of the initial products, using the same concept.