Perhaps we have been shaped by our Scandinavian heritage. By the proximity to nature, the harsh conditions, the struggle for survival. Perhaps we carry with us an understanding of the need for balance. Of cooperation as a key element for success. Here at KnowledgeCotton Apparel we appreciate the importance of human aspects such as family, friendship and love. We truly believe in Scandinavian ideals of equality, justice and respect. Because we all share a common responsibility for the future. With dedication and a sometimes naive belief – we can actually change the world together.
// Mads Mørup, founder & CEO