Born in the heart of Texas, FARAH originally produced work and combat pants, even earning the Army Navy 'E' award for WW2 contributions, before being discovered across the pond. Momentum for the brand grew and in the 1980's FARAH became the must have label amongst fashion savvy hipsters, including the Mods, Skins, Sticksmen and Rocker-Billys.
Today the FARAH label still holds the heritage and vigor it has always stood for. A whole new generation of men throughout the world are drawn to the brand's history and inspired to discover its distinct look for themselves.