Garment Project: Quietly Brilliant Footwear
Why We’re Big Fans
At Badger, we’ve always had a soft spot for brands that quietly get on with doing things well. No shouting. No gimmicks. Just really good design, made properly, and meant to last. That’s exactly why Garment Project has earned a place on our shelves – and in a fair few Badger team wardrobes too.
Born in Copenhagen, Garment Project is all about clean lines, premium materials and footwear you can wear pretty much anywhere. Office. Weekend. Dinner. Long walks that accidentally turn into longer walks.
But there’s more to the brand than good looks (although, yes, they do look very good). Let’s dig into their story, how they make their footwear, and why we think they’re such a strong fit for Badger customers.
Effortless, Easy Scandi Style
Garment Project was founded in 2013 with a simple idea – create footwear that balances minimal Scandinavian design with genuine comfort and durability. The kind you reach for day after day without really thinking about it. Effortless, but intentional.
The aesthetic is unmistakably Nordic – clean silhouettes, neutral tones, and an understated confidence that doesn’t need logos the size of your head. It’s footwear that works with almost everything, whether you’re pairing it with tailored trousers, relaxed denim, or something a bit smarter.
This quiet confidence is a big part of why the brand has built such a loyal following. Garment Project isn’t chasing trends. They’re refining a look that feels relevant year after year.
Designed in Copenhagen, Handmade in Portugal
Garment Project designs all its footwear in Copenhagen, where attention to detail is taken seriously (as anyone who’s ever admired Danish design will know). Production takes place in carefully selected factories, primarily in Portugal, a region long respected for its shoemaking heritage.
Why does that matter? Because Portugal is known for skilled craftsmanship, high-quality leather sourcing, and more transparent production standards than many mass-market alternatives. It means better stitching, better finishing, and shoes that hold their shape and comfort over time.
In short – these shoes are made to be worn, not replaced every season. If you’re someone who likes to buy once and wear often, you’re in the right place.
Comfort You’ll Notice
Let’s talk comfort – because great design is only half the story. Garment Project footwear is built with cushioned footbeds, supportive soles and soft leather linings that mould to your feet the more you wear them.
They’re the kind of shoes that feel good straight out of the box, but somehow get even better with age.
Why We Stock Garment Project at Badger
We choose brands carefully at Badger. If it doesn’t feel authentic, well-made, and genuinely wearable, it doesn’t make the cut.
Garment Project ticks all the boxes:
- Timeless design that won’t date
- Comfort you’ll appreciate every day
- Thoughtful, responsible manufacturing
- A brand ethos that values quality over noise
It’s footwear for people who like things done well – and done quietly.
Garment Project doesn’t shout loudly about sustainability. Instead, they focus on making fewer things, better.
Here’s what we’re comfortable standing behind:
- Longevity over fast fashion – Garment Project designs trainers to last. Fewer replacements means less waste.
- European manufacturing – Producing in Portugal allows for higher labour standards, shorter supply chains, and better oversight than offshore mass production.
- Responsible material choices – The brand uses premium leathers sourced from reputable tanneries that meet European environmental regulations, alongside durable components designed for long-term wear.
They’re not claiming to be perfect (and we’re wary of brands that do). But there’s clear evidence of thoughtful production, quality-first design, and a commitment to doing things properly rather than cheaply.
For us, that counts.
As Seen On ... People With Good Taste (Famous or Otherwise)
Garment Project has built its reputation organically, which means you’re more likely to spot them on designers, architects, creatives and people who care about what they wear – rather than splashy endorsement campaigns.
That said, the brand has been featured in respected fashion publications and stocked by some of the world’s best independent retailers (including yours truly). It’s also been quietly adopted by actors, musicians and style-led professionals who appreciate subtle design over hype.
No billboards. No big-name campaigns. Just word-of-mouth credibility – which, in our book, is the best kind.
Take a look at our current Garment Project selection below and grab your pair while stocks last. Trust us – your feet will thank you.
And just a reminder, delivery is free for all orders over £75, and if you’d like a second opinion, give us a call on 01273 722245 – we’re always happy to help.
