Privacy Policy

Our privacy policy defines how Badger Clothing uses and protects all information that you give Badger when you use our website.

This privacy statement sets out the basis on which any personal data we collect from you using this site will be processed by us. It also describes our policy relating to the use of cookies. Please read the following carefully to understand our practices regarding your personal data and cookie usage. By visiting and submitting information via this site you are accepting and consenting to the practices described in this statement.

Information we may collect from you

We use the site to facilitate the provision of information about us to you. We may automatically collect the following information when you use the site:

1. technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information for using the site, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

2. information about your visit, including the full Uniform Resource Locators (URL) clickstreamed to, through and from the site (including date and time); page response times, download errors, timing of your responses, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

What we do with the information that we collect

We will keep the information that you provide for up to 24 months and may use it in relation to any further requests for information or applications that you make to us during that time.

• We may use the information to improve our products and services.
• We may send promotional emails about new products, special offers or other information that we think you may find interesting using the email address that you have provided. You will be able to opt out of these communications at any time.
• We may share limited customer information with trusted third-party service providers who help us deliver advertising, marketing and analytics services on our behalf. This may include platforms such as Google Ads, Meta and other advertising partners.
Where permitted by law and subject to any required consent, we may use customer information collected during purchases or other interactions with our business for advertising, audience creation and campaign measurement purposes. Further information is provided in the "Advertising and Customer Match" section below.

Advertising and Customer Match

We may use information that you provide to us, including your email address and other contact details, to improve the relevance and effectiveness of our advertising.

This may include sharing encrypted or hashed customer data with advertising platforms such as Google Ads in order to:

• create customer audience lists;
• show relevant advertisements to existing customers;
• exclude existing customers from certain advertising campaigns;
• create similar audiences based on our existing customers;
• measure conversions and advertising performance.

Google processes this information in accordance with its Customer Match and advertising policies for audience matching, campaign management and related advertising services. We do not receive any additional personal information about you from Google as a result of this process.

Where required by applicable law, we will obtain your consent before using your information for personalised advertising purposes.

Cookies

Our site uses cookies for the purposes of site functionality. Cookies are very small text files that are stored on your computer when you visit some websites. They are used by most websites to tailor information and marketing messages to better suit your needs, as well as to store login or personal information for your convenience. Most web browsers allow some control over most cookies through browser settings. For detailed information on cookies, and how to manage them, we suggest that you visit www.allaboutcookies.org.

Types of cookies used on this site:

Analytics & Tracking – We use these to understand how the site is being used in order to improve the user experience. User data is anonymous. Remarketing – We use these cookies to show relevant adverts to users who have previously visited our site as they browse other websites. We also use these cookies to generate profile information that helps us market to people with similar interests. Remarketing services we use include Google and Meta. To opt out of Google's advertising personalisation features, please visit your Google Ad Settings.

Note that we do not use cookies to collect personal data as defined by the UK GDPR and Data Protection Act 2018 unless you have opted in to receive more personalised marketing from us. The information that we collect may be aggregated and used for marketing, analytics and advertising purposes.

Disclosure of your information

We will not sell your personal data to third parties.

We may share personal information with carefully selected service providers who process data on our behalf, including:

• website hosting providers;
• email marketing platforms;
• analytics providers;
• advertising and marketing platforms, including Google Ads and Meta.
We may also disclose personal information:
• where required by law;
• to protect our legal rights;
• in connection with the sale, merger or restructuring of our business.
When we share personal information with service providers, we require them to process the data securely and only for the purposes we specify.

Where we store your personal data

The personal data that we collect from you may be transferred to, stored in or processed in countries outside the United Kingdom and European Economic Area ("EEA"), including by service providers acting on our behalf. Where this occurs, we will take appropriate measures to ensure that your personal data receives an adequate level of protection and is processed in accordance with applicable data protection legislation.

Access to information

Under the UK GDPR and Data Protection Act 2018, you have the right to request access to the personal data that we hold about you, together with certain other rights relating to your personal information.

Changes to our privacy statement

We may change this privacy statement at any time, and such changes may take immediate effect. Any changes we may make to this privacy statement in the future will be posted on this page.

Contact

Questions, comments and requests regarding this privacy policy should be addressed to Badger, 26 Bond Street, Brighton, East Sussex, East Sussex, BN1 1RD. Alternatively, you can email us with any questions that you might have to customerservices@badgerclothing.co.uk.