Copenhagen-based menswear brand Les Deux was founded in 2009 by two friends; one a political refugee from the Congo and the other a Scandinavian self-confessed prep boy from the suburbs. As the name may suggest (Les Deux meaning “the two” in French) the brand has a dualistic approach to both its design and brand mentality - a clash of styles that embraces the contrasting worlds of its founders by mixing Ivy League prep boy with unpretentious street style. The two began by making simple designs: white t-shirts with military patches sewn onto them. The designs proved a hit with their friends and so they began to branch out into different items of clothing.
Fast forward to 2019 and Les Deux is now sold in over 500 retailers worldwide