Carhartt Inc., is a U.S.-based apparel company founded in 1889. In 1994, Carhartt founded Carhartt WIP. Work In Progress or WIP for short would be the distribution network for Carhartt across the pond, introducing a selection of their most iconic classic shapes from their original work wear range into the new European market. Having answered the call of fashion conscious Europeans, success was immediate. The classic shapes became a favourite with the consumers in no time thanks to the large interest in US heritage garments and the desire to recreate their favourite rappers look. Carhartt WIP was widely received across the continent.