Established in Spain in 1962, we were the first European fashion jeans brand to conquer the world. We flourished in the 70’s and 80’s when our iconic fits and flares were worn by influential fashion icons and musicians. Before we knew it, we were all over the dance floor. Between other great jeans brands of that time Lois brought something new, a sexy and fashionable pair of jeans.
Lois is designed in the denim capital of the world ‘Amsterdam’ but just like the beginning, it’s made by the oldest tailor family in Spain. There is love in these jeans, share the love with Lois.